Pearsons profits up 3%
Thursday, October 16th, 2008This morning I gave a talk to 300 employees at Pearson. Just before I left the house, I read a news story saying that Pearsons profits this year had gone up 3%, thanks in part to bestselling authors like Jamie Oliver and Jane Green. Who, I wanted to know, did they have to pay to plant that story on the day of my talk.
I do love giving these talks. Interesting to watch my earlier talks, like the one at Google (on YouTube), well before I’d refined my ‘act’, when I didn’t understand exactly what it is an audience expected from me, and just spoke, randomly, about not very interesting things.
Now I realise that preparing a speech is exactly like doing material for a stand-up comedy act. You want to make people laugh, and you want to make them think. You want them to want to read your books, connect with you not just as an author giving a talk, but as a human being. The best way of doing that is by injecting some humor, some pathos, and some honesty.
So a large thank you to Rick, to Keri and to Shannon for organising and working so hard - the signings were fantastically organised with some sort of ticket system that seemed terribly complicated and must have taken someone an awful lot of time to work out - people entered the ’signing cave’ in batches of 35, every fifteen minutes, bearing colored tickets.
My hand is still sore, but given that Jamie Oliver and I are so responsible for Pearson doing so well (they own Penguin, our publisher), I’m hoping that they will send over a bonus to send me off to a fancy Caribbean island to recover. In all honesty, they did present me with a gift voucher to Daniel Boulud, which was entirely unnecessary but hugely appreciated - I’m hoping Beloved and I might get into the city this weekend to use it.
A quick and final word about the debates. I truly thought, at one point, that steam might start pouring out of John McCain’s ears. I hope he doesn’t simmer with rage like that at home, or at least, I hope that when he does, Cindy vaporises him instantly with the laser death stare…









